Smart Plastic Zone

Project created to support responsible businesses that have already adopted a systematic approach to reducing their plastic footprint and ensuring the responsible management of plastic.

Assess your current plastic footprint management practices and earn the Smart Plastic Zone label, along with personalized recommendations on the next steps for adopting best practices in the responsible reduction of plastic use, waste minimization, and active participation in recycling initiatives.
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Earn the “Smart Plastic Zone” label
— a recognition of your high level of environmental responsibility.
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Become more attractive to customers
who choose conscious consumption
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Join the initiative at no cost
— participation is absolutely FREE!

Smart Plastic Zone Labels

Smart Plastic Zone label confirms that your organization follows the principles of responsible plastic management and continuously improves its knowledge of responsible consumption.

It helps strengthen your business reputation, attract environmentally conscious customers, and demonstrate your commitment to sustainable and environmentally responsible solutions.

Silver (200+ points)
For organizations that are actively working to reduce plastic use and adopt alternative materials.
Gold (500+ points)
For organizations that have minimized plastic use, replaced plastic with alternative materials, and implemented separate collection and recycling of plastic waste.
Platinum (800 points)
For organizations that have virtually eliminated plastic use, phased out single-use plastics, implemented closed-loop waste management systems, and become a model for sustainable resource management.
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Project participants
5 566 362 м²
The total area of the Smart Plastic Zone
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Join the ecosystem of responsible plastic management

What information is important to include in the form?

1
Plastic waste sorting system
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Eco-friendly recycling and disposal
3
Alternative solutions instead of plastic
4
Formation of ecological culture
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Joint actions and environmental cooperation
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Sustainable plastic footprint reduction goals

Steps to Earn the Label

1
Complete the questionnaire
2
Undergo data verification
3
Receive the Report
4
Receive Recommendations
5
Receive the Smart Plastic Zone label

Frequently Asked Questions

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Who can participate in the project?
The project is open to any organization interested in reducing the environmental impact of plastic.
Participants can include hotels, restaurants, shopping centers, offices, beauty salons, schools, universities, and other organizations that are already changing and/or are willing to change their plastic use habits.
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Is it necessary to completely give up plastic?
The project does not require a complete abolition of plastic.
We propose a reasonable reduction in the use of plastic products, waste minimization, and active involvement in recycling.

Instead of abolition, our goal is to move toward a more responsible and sustainable use of plastic, and to introduce alternatives where possible.
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What does the verification process involve?
Verification involves checking your facility's form to confirm the information provided, including documents (if available).
After verification, the facility receives a score.

If it meets the requirements, it is awarded a Smart Plastic Zone label (gold or silver). If it does not meet the requirements, recommendations are provided. Once these recommendations are completed, the facility can re-complete the application (no sooner than 30 days later).
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Why is it necessary to indicate the area of ​​the object for certification?
The area of ​​the facility is required to calculate the total Smart Plastic Zone in Kazakhstan based on the area of ​​facilities that have received the Smart Plastic Zone label.
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Can I participate in the project if my property is not located in a city participating in the project?
Yes, you can participate in the project, regardless of whether your facility is located in a city that officially participates in the project.
The project's principles and approaches are universal and can be applied anywhere.
We support the participation of organizations across the country and plan to expand the project to other cities next year.
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What resources and support are available to project participants?
Project participants gain access to a variety of educational materials, including webinars and recommendations for implementing environmentally sustainable practices.
We also provide a personalized report with recommendations for your facility to improve its Smart Plastic Zone level.

Project partners

The project is supported by leaders in the field of ecology and sustainable development.
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Coca-Cola is a leader in promoting sustainable initiatives
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Green Urban Association
is a coalition of responsible businesses working to create green, sustainable cities.
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GPI Group are experts in sustainable development and green standards
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KazWaste is a self-regulatory organization, the Kazakhstan Waste Management Association "KazWaste"

Take the Assessment

Assess your company's level of plastic footprint management

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